Unicorn are highly experienced in conducting qualitative market research. Qualitative research is about finding out not just what people think but why they think it.

Unicorn Insights has a particularly rich history in qualitative research. Our innovative thinking and willingness to push the boundaries is at the heart of how we approach research today. Our team of qualitative moderators employ a variety of in-person and digital approaches designed to uncover stories that matter around consumer perceptions, attitudes, and behaviours with a detailed Summary reports in client’s required formats.

Our moderating team works closely with our qualitative research analysts to integrate multi-modal research into a seamless story, providing you with incredibly rich insights and business building recommendations..

Methods capabilities:

Telephonic depth Interviews

Indepth Interviews

Focus Groups

Online Focus Groups



Online Communities